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UI/UX Design
Interfaces people actually enjoy using
Softsols designs intuitive, research-driven experiences for web and mobile products, reducing friction, lifting conversions and making complex software feel simple, for teams in the US, UK, Australia, Singapore and Pakistan.
- Mutual NDA before we talk
- You own 100% of the code
- 4-6 hrs daily US time-zone overlap
- Reply within 1 business day
Trusted by teams atCCL PharmaPharmEvoAGP GroupUniversity of KarachiRESPIRE, Univ. of Edinburgh
19+Years of product work
200+Interfaces designed
Research-ledNot opinion-led
Design + buildOne accountable team
What we deliver
UI/UX design services
Design grounded in real user research, built to move the metrics that matter: sign-ups, purchases, task completion and retention.
User Research
Interviews, surveys and behavioural analysis to understand what your users actually need.
Wireframing and Prototyping
Low and high-fidelity prototypes to validate flows before any code is written.
Design Systems
Reusable component libraries, tokens and patterns that keep your product consistent as it grows.
Mobile App Design
Native-feeling iOS and Android interfaces built on conventions users already know.
Learn more →Usability Testing
Real-user testing that finds friction points before launch, not after.
UX Audits
Expert review of existing products to find usability gaps and conversion blockers.
Why design matters
Great software fails without great design
The best-engineered product still fails if users cannot work out how to use it. Confusing navigation, cluttered screens and inconsistent interactions drive users away, inflate support costs and quietly kill conversion, however solid the backend is.
Skipping UX usually costs more later: higher acquisition costs to compensate for poor conversion, more support tickets, and expensive re-engineering once a tangled interface becomes too hard to extend.
Why Softsols
Why clients choose us
- 01Research-backed decisionsEvery decision is grounded in user research and testing, not internal preference.
- 02Designed with developersOur designers sit with our engineers, so what gets designed is what ships, on budget.
- 03Accessibility as standardWCAG-conscious practices in every project, important for healthcare and public sector.
- 04Conversion-focusedWe design for business outcomes, not just aesthetics.
- 05Fast iterationYou see and react to design direction within days, not weeks.
How we work
A delivery process built for predictability
Short sprints, demos you can click, and a single accountable project manager from kickoff to launch.
- Discovery and researchStakeholder and user interviews, goals and constraints.
- Information architectureHow content and features are structured and navigated.
- WireframesLow-fidelity layouts to validate flows.
- Visual designHigh-fidelity, on-brand screens from a design system.
- Prototype and testInteractive prototypes tested with real users.
- Developer handoffSpecs, assets and design-system docs for the build team.
Related portfolio
View full portfolio →Interfaces we have designed
Research portals, university websites, fintech, F and B and healthcare booking experiences.
Client project
RESPIRE 2 Digital Health Hub
Secure Next.js digital health hub for RESPIRE, a global respiratory health research unit at the University of Edinburgh.
View case study →
Client project
University of Karachi Official Website
Fast, accessible official website for the University of Karachi, built for thousands of students and faculty.
View case study →
Client project
Mobile Banking App UI
Secure, user-friendly mobile banking interface designed for a financial services provider.
View case study →
Concept project
HawkerHub – F&B QR Ordering, Singapore
QR table ordering, loyalty and kitchen display platform for Singapore hawker and F and B outlets.
View case study →
Concept project
ClinicFlow – Clinic Booking App, Singapore
Clinic booking and live queue app for Singapore GP and specialist clinics, with SMS and WhatsApp updates.
View case study →
Client project
Corporate Website Redesign
Full brand and website redesign for a professional services firm.
View case study →Concept projects are reference builds and solution designs that show our approach; they are clearly labelled and are not client engagements.
Technology
Tools and technologies we use
Design
FigmaFigJamAdobe XDIllustrator
Research and testing
MazeHotjarGoogle Analytics 4Microsoft Clarity
Systems and handoff
StorybookDesign tokensZeroheightTailwind CSS
Engagement models
Flexible ways to work with us
Project
Single Design Project
A new product, feature or redesign delivered end to end on a fixed timeline.
- Fixed scope and price
- Research and testing included
- Figma source files
- Developer handoff
Most popularMonthly
Dedicated Designer
A UI/UX designer embedded with your team, working from your backlog.
- Joins your rituals
- Continuous research
- Design system ownership
- Flexible monthly term
End to end
Design + Build
Design and development by one accountable team, from concept to shipped feature.
- No handoff gaps
- Feasibility checked early
- Single project manager
- Faster time to market
In depth
How we approach product design
Design systems that scale
One-off screens age quickly and create inconsistency. We build reusable design systems (component libraries, typography scales, colour tokens and interaction patterns) so new features ship consistently and engineers build from documented components instead of interpreting mockups.
Design backed by development reality
A common failure in UX work is polished mockups that are impractical or expensive to build. Because our designers work alongside web and mobile engineers, feasibility is considered from day one.
From confusing to converting
Many products have a conversion or retention problem that stakeholders assume is marketing or pricing, when the real cause is usability friction: a checkout with too many steps, or a dashboard that buries the one action users came for. Research finds it; design fixes it.
Industries we design for
Healthcare platforms that must make clinical data understandable at a glance, publishing platforms where reading experience drives retention, e-commerce where every click costs conversions, and enterprise SaaS that new employees must learn in an afternoon.
FAQ
Frequently asked questions
Do you design and develop, or just design?
Both. Our designers work alongside our developers, and we also take design-only engagements for clients with their own engineering team.
How long does a design project take?
A focused feature redesign takes 2 to 4 weeks; a full product design system typically takes 6 to 10 weeks.
Is user testing part of the process?
Yes. Usability testing with real users is built into our standard process, not an add-on.
Can you redesign an existing product without a full rebuild?
Yes. We run UX audits and incremental redesigns that improve usability without a ground-up rebuild.
Do you design for accessibility?
Yes. WCAG guidelines are factored in by default, which matters especially for healthcare and public-sector clients.
Can you work within our brand guidelines?
Yes. We design within your existing brand, or help establish one if you do not have it yet.
Let’s talk
Let’s design something your users will love
Tell us about your product and we will show you where thoughtful design can lift conversion, retention and task completion.
Request a Free Quote →Use the cost calculatorNDA on request. Reply within 1 business day.