Google Analytics Services

Original price was: $1,000.00.Current price is: $800.00.

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What Is Google Analytics and How Does It Work?

Business Critical Insights Beyond Statistics

Are you getting the right kind of traffic or generating enough sales?

As a business owner, you work hard to get your customer’s attention. Without Google Analytics for marketing, you’ll never know if all that effort is worthwhile.

Here’s a detailed Google Analytics description to help you understand the importance of Google Analytics for agencies.

Google Analytics (GA) is a data collection software that helps businesses track, analyze and understand user behavior. Using Google Analytics for marketing gives you large volumes of data about who visits your site, what they’re looking for and if objectives are met.

Effective Google Analytics management makes it easier to formulate a growth-driven digital marketing strategy and increase your return on investment (ROI).

Need help using Google Analytics for marketing? Partner with one of the most seasoned Google Analytics companies in the United States and get expert assistance for your next campaign.


Softsols has a team of certified Google Analytics Partners authorized to provide Google Analytics consulting services. Let’s discuss the Google Analytics description further and discover how our Softsols Analytics experts can help you maximize the value of your data.

How Does Google Analytics Work?


Google Analytics collects data from your website and apps to provide insights into your business. It uses a JavaScript measurement code (also known as a tag) embedded on each page of your site to retrieve data.

Each time a visitor lands on your site, the tag collects pseudonymous information about how users interacted with the page, including the number of visitors, page views, bounce rates and the average session duration. Collected data will then be processed into Google Analytics marketing reports.

In October 2020, Google announced a major upgrade in the system with Google Analytics 4. Read more about the latest updates below to better understand the Google Analytics description.

What You Need To Know About Google Analytics 4

Forward-Thinking Solution Using Machine Learning Techniques

Historically, codes in Google analyze sessions and group user interactions within a given time frame. GA4 brings a new event-based data model, which allows cross-platform tracking and AI-powered insights and predictions.


Google Analytics 4 uses a significantly different data structure and data collection logic to track goals more efficiently.

With this upgrade, businesses and website developers can now get a complete view of the customer lifecycle, easily handle user data removal requests and prevent fake traffic.

Migrating to GA4? Our Softsols Analytics experts offer Google Analytics consulting services to help you with Google Analytics management. Get in touch with us to know more about our analytics service.